Privacy Policy

Last updated: July 26, 2026

Purepept Labs respects the privacy of its visitors and customers.

This Privacy Policy explains how information may be collected, used, stored, shared, and protected when individuals access our website, create an account, contact us, or place an order.

Information We Collect

Depending on how the website is used, we may collect:

• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Order information
• Account information
• Customer-support communications
• Device and browser information
• IP address
• Website activity
• Cookie and analytics data
• Payment status and transaction references
• Marketing preferences

Complete payment-card details are generally processed directly by the selected payment provider and are not stored directly by Purepept Labs unless explicitly stated otherwise.

How We Use Information

We may use personal information to:

• Process and fulfill orders
• Confirm and manage payments
• Arrange shipping and delivery
• Provide order tracking
• Respond to customer-support requests
• Manage customer accounts
• Prevent fraud and unauthorized transactions
• Improve website functionality and customer experience
• Maintain website security
• Comply with legal and regulatory obligations
• Send marketing communications where consent or another lawful basis exists
• Measure advertising and website performance
• Enforce our policies and Terms and Conditions

WooCommerce and WordPress

The website operates using WordPress and WooCommerce.

When customers browse the website, create accounts, add products to the cart, place orders, or contact support, information may be stored within the website’s WordPress and WooCommerce systems.

Only authorized parties should have access to this information where access is reasonably necessary.

Payment Providers

Payments are handled through third-party payment processors.

These providers may collect and process information according to their own privacy policies and security procedures.

Purepept Labs is not responsible for the independent privacy practices of third-party payment processors.

Shipping and Fulfillment Providers

Information necessary to fulfill and deliver an order may be shared with shipping carriers, fulfillment partners, logistics providers, address-validation providers, and related service partners.

Only information reasonably necessary to complete the applicable service should be shared.

Cookies and Tracking Technologies

The website may use cookies and similar technologies to:

• Keep the shopping cart functioning
• Maintain customer sessions
• Remember customer preferences
• Support login and account functionality
• Analyze website traffic
• Measure advertising performance
• Prevent fraud
• Improve website usability

Where legally required, non-essential cookies should not be activated until the visitor has provided the appropriate consent.

Analytics and Advertising

Purepept Labs may use analytics and advertising technologies to understand website performance, measure campaigns, and show relevant advertisements.

Where such tools are enabled, information may be processed by the corresponding third-party platforms in accordance with their own privacy policies. Any analytics or advertising services used are limited to those actually active on the website.

Marketing Communications

Customers may receive marketing messages where they have subscribed, provided consent, or where another lawful basis permits communication.

Recipients may unsubscribe from promotional emails by using the unsubscribe link contained in the message or by contacting Purepept Labs.

Transactional messages concerning orders, shipping, payments, security, or customer service are not promotional communications.

Data Sharing

We do not sell personal information in exchange for direct monetary payment.

Information may be shared with trusted service providers where reasonably necessary to:

• Process payments
• Fulfill orders
• Deliver packages
• Host and maintain the website
• Provide customer service
• Prevent fraud
• Operate analytics and advertising systems
• Comply with legal obligations
• Protect the rights, safety, and security of Purepept Labs and its customers

Data Retention

Personal information may be retained for as long as reasonably necessary to:

• Complete transactions
• Maintain order and accounting records
• Resolve disputes
• Prevent fraud
• Provide customer service
• Comply with legal obligations
• Enforce agreements and policies

Data should not be retained longer than reasonably necessary for the purpose for which it was collected.

Data Security

Purepept Labs uses reasonable administrative, organizational, and technical measures designed to protect personal information.

However, no online platform, transmission method, or storage system can be guaranteed to be completely secure.

Customers are responsible for protecting their account credentials and should contact us immediately if they suspect unauthorized access.

Customer Privacy Rights

Depending on the customer’s location and applicable law, the customer may have rights concerning their personal information, including the right to:

• Request access
• Request correction
• Request deletion
• Object to certain processing
• Restrict certain processing
• Withdraw consent
• Request a copy of certain information
• Opt out of certain marketing communications

Requests may be subject to identity verification and legal exceptions.

Children’s Privacy

The Purepept Labs website and products are not intended for individuals under 21 years of age.

We do not knowingly seek to collect personal information from individuals under 21 through product purchases.

External Links

The website may contain links to third-party websites.

Purepept Labs is not responsible for the content, security, or privacy practices of external websites.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in legal requirements, website functionality, service providers, or business practices.

The updated policy becomes effective when published on the website.

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